Mission & Vision

A group of almost 2000 diverse businesses, including corporate headquarters, shopping, recreation and entertainment destinations. The Woodward Avenue Action Association (WA3) is a regional, nonprofit organization that promotes the 27-mile Woodward Avenue corridor as an accessible, connected and welcoming destination with thriving businesses and vibrant communities – by preserving its rich history, celebrating its spirit of innovation and advocating for its future as a regional hub of prosperity and ingenuity.


We preserve heritage and build prosperity of the Woodward Corridor from Detroit to Pontiac for everyone.


The WA3 aims to transform Woodward Avenue into a 27-mile corridor that is accessible to all – while helping to improve prosperity and sustainability for our members and the region.