Mission & Vision

A group of almost 2000 diverse businesses, including corporate headquarters, shopping, recreation and entertainment destinations. The Woodward Avenue Action Association (WA3) is a regional, nonprofit organization that promotes the 27-mile Woodward Avenue corridor as an accessible, connected and welcoming destination with thriving businesses and vibrant communities – by preserving its rich history, celebrating its spirit of innovation and advocating for its future as a regional hub of prosperity and ingenuity.



MISSION STATEMENT

We preserve heritage and build prosperity of the Woodward Corridor from Detroit to Pontiac for everyone.

VISION STATEMENT

The WA3 aims to transform Woodward Avenue into a 27-mile corridor that is accessible to all – while helping to improve prosperity and sustainability for our members and the region.