The Woodward Avenue Action Association (WA3) is an economic and community development organization working to enhance and improve the visual, economic, functional and historic character of Woodward Avenue through a local and regional effort. Woodward Avenue’s 27 miles traverse eleven communities and two counties in metro-Detroit, and include some of Michigan’s best assets – from thriving business districts to some of the world’s most historic sites.

The WA3 represents 27 miles from the Detroit River north through the Woodward Loop in Pontiac. The WA3 works closely with the communities of Berkley, Birmingham, Bloomfield Township, Bloomfield Hills, Detroit, Ferndale, Highland Park, Huntington Woods, Pleasant Ridge, Pontiac, Royal Oak, and Oakland and Wayne counties.
The WA3 works to bring business people, residents, community leaders, elected officials and stakeholders together to identify opportunities to strengthen and enhance Woodward's economic and historic potential.
 
WA3 QUICK FACTS

Woodward Avenue Action Association Overview

Our Vision for Woodward is:
Woodward Avenue will be a premier business, cultural, recreational and educational location in the metro-Detroit area. The 27-mile corridor will be easily traversed via dependable, state-of-the-art public transportation. Surrounded by vibrant neighborhoods, Woodward Avenue will be a vital corridor where people identify with its history and want to maintain its importance into the future. Woodward Avenue will symbolize a partnership among business owners, property owners, institutions and local governments.

The vitality of Woodward Avenue will be reflected by:

  • A variety of robust commercial uses
  • A home to renowned attractions and events
  • Attractive roadway, storefronts, buildings, signage and median plantings
  • Easily located attractions and businesses with sufficient parking
  • Increased patronage of businesses, attractions and events
  • A user-friendly corridor that provides mobility to visitors and residents



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